Corporate Award And Gift
Timing and Appropriateness- The Basics of Corporate
Awards and Gifts
Corporate award and gifts are great for mostly everything, including
the marketing of your company. It is also good for maintaining working
relationships among people in your businesses while keeping the
expenses relatively smaller than acquiring new allies. This does not
imply though that your corporate award and gifts must be limited only
to people you have established relationship with. As we have already
said, it can also be used to promote your company to other customers or
to new clients.
Selecting personal gifts are difficult enough. And despite of this
hurdle, this still not enough to warrant that your gift will be
appreciated the way you expected it to be. Thus, it is often hard to
brainstorm on what you can give while maximizing the budget you have
set for it. Nevertheless, one thought should always be kept in mind- a
corporate gift, more specifically an award, is a measure of your
appreciation to your valued employees, workers, clients, customers and
those people who participate in your company's growth.
On the other hand, corporate awards and gifts can also be used as a
source of motivation for increasing the sales via giving rewards to
your top performers and business teams and units after meeting and
exceeding their pre-set goals. This way, it works pretty much like an
incentive for a work well done.
Whether you choose to give corporate gifts and awards to your employees
and workers or to your clients, you still must observe specific gift
etiquettes. Central to this is the timing and appropriateness of giving
The Appropriateness of Recipients
To whom will you give the corporate gift? Is it to the boss, to company
owner, to a typical workman or an officemate? Each workplace hierarchy
should be given varying levels of credit. It's good if everyone is
treated equally in a working place regardless of their position. But
the truth is, we give much credit to higher standing colleagues than
those with lower positions. On the other hand, close friends in the
working place are also given much credit than ordinary, day-to-day
Economically-wise, you must also take into thought how much you are
willing to spend for an award or gift through maximizing the budget and
giving enough justifications on the relationship you have with the
receiver. You would not give a $50 corporate award and gift to a
million-dollar investor, would you?
All companies have varying policies regarding corporate awards and
gifts. It is best to check on this first before attempting to send
something out unless it is a personal gift from you to a friend in unit.
Occasions must also be taken into consideration when sending a
corporate award or gift. This is much like thinking of what to give for
a birthday celebrant or an anniversary party. There are again, various
considerations that you must mull over to fit your gift into the
Corporate award and gifts for the commemoration of specific major
events- These include major holidays, company anniversary, birthdays of
the company figures, or simply a special event in the company's life
such as the founding and great achievements of sorts.
Corporate award and gifts for company social events- Whatever your
company's choice of event is, there certainly are some gifts that would
matched the stuff. Say, golf corporate baskets, awarding of tickets and
special treats to specific gatherings, get away surprises and others.
Celebration of specific events- These include maternity celebration,
retirement, long services leave, staff birthdays, team building events,
an a lot more others.